Ethnographic Tool Kit I

A crucial step in the innovation process is the assessment of the problem and a crucial step in the assessment of the problem is listening to people. But listening does not always mean just hearing what people say. We also want to observe what people actually do with the end goal of trying to understand how they think and how they feel. Some of the techniques we use to do this are borrowed from anthropology. In this workshop we will learn how three of these work: free listing, pile sorting, and triad tests.